Marketing Automation Manager
Are you the new Marketing Automation Manager we are looking for based in Budapest, Hungary?
Do you have a proven track record in Marketing Automation? Then you could be the new Marketing Automation Manager that we are looking for to run our international marketing campaigns. You will report directly to Head of Marketing and be part of a professional and high performing international team all working together to grow the business rapidly across Europe.
Who we are:
Risskov Autoferien AG is a fast-moving international online leisure company with around 100 employees, focusing on selling Short-Term Hotel Breaks to the Danish, Swedish, Norwegian, and German consumers. The company is growing successfully by promoting and selling competitive value for money packaged short-term hotel stays in 15 countries across Europe to couples that need a break now and then from everyday life.
Is it our Mission that ‘Everybody Deserves a Break’ and the Vision is to become a leading Northern/Central European provider of affordable Short-Term Hotel Break Road Trip Enjoyment. The strategic pillars are efficient procurement, powerful targeted online marketing, excellent customer service and a data and KPI driven organisation. The Key Business Value Drivers are Winning Mentality, Agile, Efficiency & Creativity and Business Acumen.
You will be responsible for Risskov Autoferien AG marketing automation systems (Exponea) across our 4 markets. You will setup all communication to our existing customers, and users, via our websites, newsletters, partner channels, Google, Social Media platforms and other channels. You will develop and maintain customers, user segments and acquisition of new customers to increase sales and grow our active customer database. This includes i.e.:
Develop and manage automation strategy, goals, and plan
Report on database performance to management
Manage all email and marketing automation flows via our marketing automation system
Data analysis, customer segmentation, customer acquisition plan and set-up
Refine and continuously improve our existing flows and launch new flows where needed
Ensure relevant data is shared with other teams to improve overall marketing performance
Why we want you:
You are a result driven person who can work in an international environment with ambiguous targets. You can take ownership of Marketing Automation (Exponea) and develop it into a world class setup. You are a person that hunts for incremental improvements and feel comfortable reporting on your achievements.
You will be part of a larger marketing team with all key resources in-house, however, we also use external agencies when needed. As the Marketing Automation Manager, you will have to be comfortable lobbying for resource.
Experience that will support your success:
You have experience in Exponea, or similar automation system
You have a background with +3 years’ experience with marketing automation
You are a strong analytical and numbers person
You have a BA in Marketing/Business, and data science, or similar relevant education
We are looking for a person who can walk the talk, delivering by doing and who has shown in previous jobs that she/he is honest, act with integrity and meet the obligations
It will be important to us that you can demonstrate that once empowered you are able to make decisions and bridge any gaps to deliver
You must be fluent in English as we are an international company
If you find this opportunity very interesting and you believe to have the right skills, competencies, drive and determination to be successful please send a motivational letter why you believe you are the right candidate and your CV in English to:
We are looking for the right person to join us at our office in Budapest, Hungary as soon as possible in a full-time position. You will be supported to enable you to achieve success and we will always be willing to discuss enhancing your skills with suitable training/coaching.